Conditional Formatting for Key Metrics

dd conditional formatting to key dashboard and P&L metrics so performance is visually clear at a glance. For example, when net profit (or contribution margin) is below zero, the value and/or background should turn red, and when it is above zero it should turn green. This could also be extended to other metrics (e.g. ROAS, MER, aMER vs target) so that underperforming periods are immediately visible without having to scrutinize each number.